February 16, 2010 by GingerKid · Leave a Comment
I was inspired today when a coworker of mine passed on this blog post, “American Airlines Web Site: The Product of a Self-Defeating Design Process”. To sum it up it’s about a designer, Dustin Curtis, who was absolutely disgusted by the American Airlines website. So much so that he redesigned it and send a public letter to AA expressing his disappointment. One of the Designers replied to Dustin’s letter saying “The problem with the design of AA.com, however, lies less in our design department and more with the culture and processes employed here at American Airlines”. Read more
February 16, 2010 by GingerKid · 1 Comment
In my industry, graphic design, I find I’m always arguing with the marketing team. This isn’t because they aren’t nice people – they’re all swell – or because I’m confrontational – I’m the most laid back person I know. Mainly, it’s because we have different goals.
I know this seems a bit strange, considering our goal should really be the same, to sell, promote and market our products, but to a designer it’s all about looks and to a marketer it’s all about sales… So sometimes we don’t always see eye to eye, especially when a design is compromised for the sake of reaching yet another target market. Read more
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